Which brand is best for makeup items?

Let's face it: Most people aren't blessed with perfect complexions. Thankfully, we can lean on some base makeup products for those days we want to fake our way to a flawless face.

Narrowed down from hundreds of products our team carefully reviewed, these makeup MVPs impressed both our team of TODAY staff and beauty experts. Our award-winning priming potions, foundations, concealers, blushes, and setting products are here to help you achieve the look of your dreams. And, when the time comes to take it all off, we found the makeup-melting all-stars that'll actually have you excited to kick off your nighttime skin care routine.

From pore-minimizing primers to budget-friendly blushes, scroll on for the complete list of this year's Beauty Awards-winning products that'll help you put your best face forward.

Shop TODAY Beauty Awards: 24 best face makeup products of 2023

Primers | Foundations | Concealers | Setting powders | Blushes | Makeup tools | Makeup removers

Best Primers

Award: Best overall primer

This primer is a longtime favorite among the Shop TODAY team for its uncanny ability to lock onto your makeup and maintain skin moisture throughout the day. According to deputy editorial director Alexandra Deabler, this primer gets "tens across the board."

"I've tried a couple of primers, but this one stays grippy and hydrating," Deabler says.

Award: Best hydrating primer

Anyone battling seasonal dryness or just looking for a solid base will appreciate the ultra-moisturizing properties of this primer.

"So hydrating! I was shocked," gushes executive editor Ashley Codianni. "This primer felt like I was putting on lotion. It also helped preserve my full face of makeup for a full day."

Award: Best color-correcting primer

This do-it-all primer talks a big game — the brand says it color corrects to neutralize redness, blurs pores and imperfections and helps makeup glide on smoothly for a flawless finish. Our reviewers put it to work and can attest that it lives up to its claims.

"I struggle with rosacea and rosacea flare-ups and this product was very useful," Codianni says. "I use a full coverage foundation and this helped tame my redness even more. It also lasts through an entire work day and night out — which is promising."

Best Foundations

Award: Best medium coverage foundation

When the Shop TODAY team saw this foundation being lauded by TikTokers for its incredibly natural, "skin-like" finish and buildable coverage, we knew we had to try it. Since one editor's rave review, a ton of other team members have been influenced to sport the viral product.

Associate editor Danielle Murphy can think of quite a few reasons to love this product, citing its many shades, serum-like application, great ingredients, blendability and flexible coverage as reasons it's worth adding to your cart.

Award: Best full coverage foundation

If you're a full-coverage kind of person, our reviewers recommend this trendy foundation. Those who tried it say that it will stay put all day, without any caking or creasing.

"Hands down the best foundation I’ve used," raves intern Jordan Greene. "It didn’t make my skin look 'cakey' or clumpy. I also loved how full coverage and natural it looked."

Award: Best stick foundation

While we love a liquid foundation, sometimes things can get messy. This stick is versatile because it can be used as both a concealer and foundation, making it a great product to do your base makeup with and then throw in your purse for easy touch-ups throughout the day. But rest assured — you won't be sacrificing coverage for convenience with this multitasker.

"It really covers!" exclaims deals editor for Shop TODAY Rebecca Brown. "And it blended so softly and easily. I dab a bit underneath my eyes and blend out the edges and it brightens my entire face. The dark discoloration underneath my eyes disappears with this."

Award: Best powder foundation

This powder foundation is beloved by Shop TODAY staffers who tried it for its airy, lightweight feel and buildable coverage.

"It went on smoothly and rested on my skin nicely," says trending editor Nicoletta Richardson. "As someone who doesn’t wear a lot of makeup, I appreciated that I couldn't even feel it on my skin while seeing results (but not obvious texture, which is good). The tone blended with my skin well."

Although it's well-suited for your whole face, experts say it can also be used more sparingly to powder particularly oil-prone areas. "I like to use it mainly in the t-zone of the face to set the base in place," explains celebrity makeup artist Tobi Henney.

Award: Best CC cream

Move over, heavy foundations! This CC cream formula combines cosmetics with skin care ingredients for a layer that looks and feels natural and doesn't appear cakey, according to reviewers. But don't get it twisted — that lighter texture doesn't mean the formula lacks the ability to cover or conceal imperfections.

"The coverage was really good! No complaints about that" assures commerce deals coordinator Victoria Herlocker.

Best Concealers

Award: Best full coverage concealer

When it comes to coverage, one option emerged as a clear winner, according to Shop TODAY staffers who tried the product firsthand.

"I love how much coverage it provides under my eyes. I just need two to three taps to cover one area," SEO commerce writer Jannely Espinal reports. "The formula is thick, creamy and very concentrated, which helps if you have puffiness around the eyes. It doesn’t crease and gives you that smooth filter-like effect."

Experts agree that this concealer has you covered — literally. "This is great to use to cover tattoos," Henney says, adding that she likes to pair it with fellow Beauty Awards winner, the Original BeautyBlender, to slowly blend.

Award: Best medium coverage concealer

A common theme among the praise from reviewers of this concealer was the shade match, a real testament to the product's ample range of colors and undertones.

"The color match is probably the closest to my skin tone that I’ve ever encountered with a concealer yet, which makes it feel like I’m not wearing anything at all," muses SEO senior editor Jess Bender. "I’ve worn it for several long days and it remains fully intact, in place and free of creasing by the time I get home (sometimes over 12 hours after I applied it in the first place)."

Bender also complimented the formula's doe-foot applicator, noting that there's always exactly the right amount of product on the brush to tackle all of her problem spots in one go.

Award: Best budget concealer

If you're looking for solid coverage on a budget, this option delivers serious bang for your buck. Assistant editor Lauren Witonsky appreciated that it matched her fair complexion seamlessly, and also praised the applicator, shouting out its small wand that makes it easy to spot correct with precision.

Best Setting Products

Award: Best loose powder

Sheer, weightless, superfine ... this powder is marketed as a barely-there layer to lock in makeup for a flawless finish, and Shop TODAY staff reviewers say it lived up to the hype.

"Feels so lightweight!" raves production associate Jill Ortiz. "Like, forgot I was wearing it at times. Could wear it all day!"

Award: Best pressed powder

Our reviewers loved the packaging and concept of this pressed powder, pointing out that it helped avoid the potential mess of setting with loose powder and also felt less wasteful. From a performance perspective, the powder wore really well with our reviewers, too.

"I tried this with a few different foundations and wearing it with just concealer and it pairs nicely with both," editorial assistant Shannon Garlin reports. "I found my makeup to be perfectly set, with an overall matte finish and zero shine. As the brand says, it is long-lasting; I only had to touch up once or twice throughout the entire day."

Award: Best setting spray

Prone to dryness and flaking? This setting spray offers a hydrating alternative to powder-based setting products that will keep your makeup locked in place and leave your skin feeling refreshed.

"It holds up to its claims and makes my makeup last all day," shares Lifestyle editor Amanda Garrity. "It gives a natural yet dewy finish, which is exactly what I’m after. I use it when I first apply my makeup, but also throughout the day if I need to liven things up."

Best Blushes

Award: Best multi stick

We love a beauty multitasker, which does the work of two products in one and allows us to skip a step in our beauty routines. This stick is both a lip balm and a cheek tint and boasts hydrating properties since its "emollients can work to moisturize the skin," according to cosmetic chemist Ron Robinson.

"It seems to have minimal ingredients and is not irritating to my sensitive skin on my lips," Shop TODAY reviewer, SEO associate editor Fran Sales, notes. "This was surprisingly subtly hydrating on my lips. It’s also very affordable and can be used on the cheek."

Award: Best powder blush

Yeah, you read that product name right. This naughtily-named blush caused quite a stir among Shop TODAY Beauty Awards reviewers, and not just for its raunchy title.

"This product was very high quality and seems like it would last a long time, which is great considering it’s expensive for blush," notes social media editor Kara Quill. "I also found it to be pretty understated, but buildable if you were looking for it to be more pigmented or more easily noticeable."

Award: Best budget blush

On the hunt for an option at a lower price point? This baked blush is a solid pick that won't break the bank.

"I love how pigmented this blush is and how easy it is to blend out," says Kayiu Wong. "Since it is a bit shimmery, it effortlessly gives my cheeks a nice glow. I don’t even need to use a highlighter when I wear this blush."

Be sure to check out the full range of shades to find the one best suited for your complexion — reviewers noted that for certain skin tones, the color payoff was minimal. When it came to darker skin tones, the blush provides more of a light shimmer than a true flush of color.

Award: Best brush

This affordable brush impressed our reviewers, even convincing a few to ditch their go-to makeup sponges in favor of this option.

"I feel like sponges often absorb too much of the product and sheer out the coverage, which is great when I want a lighter and dewier look," says photo editor Vivian Le. "However, when my skin isn’t looking great, that’s not so helpful. This brush really retains the coverage of the product though and also blends like a dream. I also used it to blend my contour and it was seamless."

For a flawless finish, Henney recommends that you "tap foundation onto the face with your finger and blend and buff in circular motions with the kabuki brush, starting from the center and moving outward."

Award: Best brush set

Be honest ... when was the last time you cleaned your makeup brushes? If you're in need of a new set, this 16-piece collection rings up at less than ten bucks. Reviewers were blown away by the value of the set, which has a tool or two for every step of your makeup routine.

The set is "so affordable and has lots of different brush sizes and options!" producer Phoebe Curran gushes. "The bristles were very soft too."

Award: Best sponge

Tried and true, the Original Beautyblender remains a go-to in our beauty arsenal. As the top pick amongst our reviewers, it impressed beauty industry veterans and makeup novices alike.

"As someone who used to apply products with just my hands, I’ll probably never go back," admits Shop Today associate social media editor Dani Musacchio. "I love using this tool to easily apply and blend products into my skin. I believe that it makes my foundation and concealer application so much better."

Best Makeup Removers

Award: Best makeup remover

If you're in search of a remover for your most stubborn makeup (yes, even waterproof), reviewers say this does the trick — without all the tugging, rubbing, and triple cleansing normally involved.

"This is an oldie but goodie," proclaims executive assistant Jacqueline Agnolet. "I forgot how thoroughly this removes everything from the eyes without any irritation or tugging. I used to always purchase this but stopped — dumb move on my part. This large bottle will last forever."

Award: Best cleansing balm

Who knew the ingredient your skin care routine was missing all along was... papaya? We turned to an expert to give us the scoop on this naturally cleansing ingredient.

"Papaya is known to have enzymes that work to digest or dissolve proteins and therefore may serve as a gentle cleanser through this mechanism," says board-certified dermatologist Dr. Macrene Alexiades. "This product also contains many oils, so it would be an appropriate choice for very dry and mature skin types."

"This balm seriously takes everything off without stripping the skin or making it feel overly dry," swears Witonsky. "[It] feels really luxurious, from the texture of the product to the applicator it comes with. I love that it’s not considered a liquid, so I can travel with the full size."

Award: Best micellar water

Looking to steer clear of oils in your skin care? Reviewers appreciated the gentle feeling of this micellar water, which serves as a quick and easy way to take off makeup. It won't leave you with any greasy or oily residue, and reviewers noted that just a small dab on a cotton swab went a long way.

Award: Best budget makeup remover

This makeup-removing stick from Neutrogena is portable, affordable and ready whenever you are for a touch-up.

"This product worked really well and I love how compact it is," says photo editor Kara Birnbaum. "I started carrying this product whenever I knew I would need to transition my look. I often spend weekends out of my apartment at my boyfriend's house and have to lug my makeup bag, but with products like this, it makes it so much easier than clunky makeup removing pads and doesn't spill like liquid remover."

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When it comes to finding the perfect cosmetic look for yourself, choosing the best makeup brand for you can make all the difference. From drugstore favorites to luxury options, there are countless makeup brands that offer a wide range of products to cater to every skin type and aesthetic preference. With so many options available, it can be overwhelming to navigate through the beauty aisles.

But fear not, ACA will guide you through the top makeup brands that are known for their quality, innovation, (cost) and ability to show off your natural beauty. For a history of each of the brands and more details, see our article on makeup brand reviews.

Importance of Choosing the Right Makeup Brand

Choosing the right makeup brand is crucial for achieving the desired results. In terms of quality, different brands offer varying levels of pigmentation, texture, and longevity. For instance, some brands provide highly pigmented eyeshadows that require minimal product for a bold look, while others may require layering for the same effect.

Additionally, some brands offer long-lasting formulas that stay intact throughout the day, making touch-ups unnecessary. By selecting the right makeup brand, individuals can ensure the durability and effectiveness of their makeup, resulting in a flawless and long-lasting application. Check out our list of the best makeup products and best selling makeup products of the year.

Top Makeup Brands for Every Budget

Affordable Makeup Brands

Affordable makeup brands offer a wide range of options for those seeking quality products without breaking the bank. These popular drugstore makeup products provide accessible choices for consumers looking to enhance their beauty routines on a budget. With prices that are more affordable compared to high-end luxury brands, individuals can experiment with different colors, textures, and finishes.

Whether it’s a versatile foundation, a vibrant eyeshadow palette, or a long-lasting lipstick, affordable makeup brands offer reliable options that cater to diverse preferences. These brands prioritize affordability while still ensuring a satisfactory level of quality, making them a popular choice for many makeup enthusiasts.

Maybelline

Maybelline, a renowned makeup brand, consistently delivers high-quality products that meet the diverse needs of its customers. With a wide range of colors and formulas, Maybelline ensures that individuals can find the perfect match for their unique skin tones and preferences. The brand’s commitment to innovation is evident in its constant introduction of new and exciting products, keeping up with the latest beauty trends.

Moreover, Maybelline’s affordable pricing strategy makes it accessible toa wide range of consumers, allowing everyone to experience the brand’s exceptional quality.

NYX Cosmetics

NYX Cosmetics is a well-known makeup brand that has made a significant impact in the industry. Its range of high-quality products caters to diverse skin tones and preferences. With a focus on affordability, NYX has successfully positioned itself as a go-to brand for budget-conscious beauty enthusiasts. Their extensive selection of lipsticks, eyeshadow palettes, and foundations allows customers to experiment with different looks.

Additionally, NYX continuously stays updated with the latest beauty trends, ensuring that their customers have access to the most up-to-date products. Talented makeup artists and influencers often use NYX products to achieve stunning looks, making it clear that this brand is a trusted choice for both professionals and everyday makeup users.

Mid-Range Makeup Brands

Mid-range makeup brands offer a wide range of options for consumers seeking quality products at an affordable price point. These brands often provide a good balance between affordability and performance, making them a popular choice among makeup enthusiasts.

For example, they offer a selection of foundation shades that cater to a diverse range of skin tones, allowing individuals to find their perfect match.

Additionally, mid-range brands often incorporate innovative formulas and packaging, keeping up with the latest trends in the industry.

NARS

NARS is a renowned makeup brand known for its high-quality products. With its wide range of shades and formulas, NARS offers options for all skin types and tones. The brand’s commitment to innovation is evident in its diverse collection of foundation shades, ensuring inclusivity for all customers. Moreover, NARS stands out for its long-lasting and highly pigmented eyeshadows, allowing users to create versatile and striking looks.

The brand’s emphasis on quality and performance makes it a top choice for makeup enthusiasts seeking professional results.

Urban Decay

Urban Decay is a well-known makeup brand that offers a diverse range of products to cater to every individual’s beauty needs. The brand focuses on creating bold and edgy makeup looks, making it a popular choice for those who want to express themselves through their makeup. With a variety of high-quality eyeshadows, lipsticks, and foundations, Urban Decay provides consumers with the tools to enhance their natural beauty and experiment with different styles.

This brand’s commitment to innovation and creativity sets it apart in the competitive makeup industry, making it a go-to choice for makeup enthusiasts worldwide.

High-End Makeup Brands

High-end makeup brands are known for their superior quality and luxurious experience. They offer a wide range of products, from long-lasting foundations to highly pigmented eyeshadows. These brands prioritize research and development, ensuring that their formulas are innovative and effective.

Additionally, high-end makeup brands often invest in top-tier packaging, making their products feel exclusive and indulgent. Another distinguishing factor is their extensive shade ranges, catering to a diverse range of skin tones.

MAC Cosmetics

MAC Cosmetics is a leading makeup brand that has established a strong presence in the industry. With a wide range of products and a focus on inclusivity, MAC Cosmetics has become a go-to choice for many makeup enthusiasts. One key aspect that sets MAC Cosmetics apart is their commitment to quality. They have consistently delivered high-performing products that meet the diverse needs of their customers.

For example, their foundations offer a wide range of shades to cater to different skin tones.

Additionally, MAC Cosmetics invests in research and development to stay up to date with the latest trends and technologies, ensuring their products consistently deliver results.

Chanel

Chanel is a renowned makeup brand that excels in delivering high-quality products to beauty enthusiasts. Their extensive range of cosmetics offers a diverse selection for individuals to enhance their natural features. The brand’s expertise in creating sophisticated and timeless formulas ensures long-lasting wear and impeccable results. With their commitment to innovation and superior craftsmanship, Chanel consistently produces products that meet the needs of a wide range of skin types and tones.

They prioritize research and development, continuously introducing new technologies and ingredients to their formulations. Chanel’s dedication to excellence has made them a trusted and go-to brand in the makeup industry.

Specialized Makeup Brands for Specific Needs

Cruelty-Free Makeup Brands

Cruelty-free makeup brands have gained significant traction in recent years. These brands are committed to producing cosmetics that have not been tested on animals. By adhering to ethical standards, cruelty-free makeup brands appeal to a growing number of conscious consumers who prioritize the welfare of animals. Through extensive testing and development, these brands have successfully created a range of high-quality products that meet consumer demands. This shift towards cruelty-free makeup represents a significant advancement in the cosmetics industry, offering consumers the opportunity to make ethical choices without compromising on beauty.

Kat Von D Beauty

Kat Von D Beauty has established itself as a leading makeup brand by focusing on quality products and unique formulas. For instance, their range of long-lasting liquid lipsticks has gained popularity for its impeccable staying power, providing consumers with a worry-free application that lasts all day.

Additionally, their eyeshadow palettes offer an extensive selection of vibrant and highly pigmented shades, allowing makeup enthusiasts to create a multitude of eye-catching looks. With a commitment to cruelty-free and vegan-friendly formulations, Kat Von D Beauty appeals to a wide audience, making it a go-to choice for those seeking ethical beauty options.

Tarte Cosmetics

Tarte Cosmetics is a well-known makeup brand that has gained popularity for its high-quality products. This brand offers a wide range of cosmetics, including foundations, eyeshadow palettes, and lipsticks. Customers appreciate the brand’s commitment to using natural and vegan ingredients, which sets it apart from other competitors in the market. Tarte Cosmetics also stands out for its sleek packaging design, which appeals to both consumers and beauty enthusiasts.

With its innovative formulas and stylish packaging, Tarte Cosmetics has become a go-to choice for those seeking high-performance makeup products.

Sensitive Skin Makeup Brands

Sensitive skin can be a challenge when it comes to finding the right makeup brand. However, there are options available that cater specifically to those with sensitive skin. These brands prioritize gentle ingredients that are less likely to cause irritation or allergic reactions. For instance, some brands utilize hypoallergenic formulas that are free from common irritants such as fragrances, parabens, and dyes.

Additionally, certain brands offer products that are dermatologist-tested and non-comedogenic, meaning they won’t clog pores. By choosing a sensitive skin makeup brand, individuals can feel confident knowing they are using products specifically designed to be gentle on their skin.

BareMinerals

BareMinerals, a leading makeup brand, offers a wide range of products that cater to diverse beauty needs. With a focus on quality and innovation, the brand has gained popularity among consumers worldwide. Its extensive collection includes foundations, lipsticks, eyeshadows, and more, ensuring there is something for everyone. BareMinerals prioritizes the use of natural ingredients, making their products suitable for all skin types.

Additionally, their commitment to cruelty-free practices resonates with ethical consumers. By providing effective and responsibly sourced products, BareMinerals has established itself as a trusted brand in the makeup industry.

Clinique

Clinique, a renowned makeup brand, has established itself as a leader in the industry through its commitment to quality and innovation. With a wide range of products to cater to different skin types and tones, Clinique offers practical solutions for everyday makeup needs.

For example, their foundation is designed to provide seamless coverage and a natural finish, while their long-lasting lipsticks offer a variety of shades suitable for any occasion.

Additionally, Clinique’s skincare expertise sets them apart, as they combine their makeup products with dermatologist-tested formulas to ensure the best possible results. Through their dedication to excellence, Clinique continues to set the standard for the makeup industry.

Eco-Friendly Makeup Brands

Eco-friendly makeup brands prioritize sustainability and environmental consciousness. They aim to minimize their ecological footprint by adopting practices such as using organic and natural ingredients, sustainable packaging, and cruelty-free product testing. These brands contribute to a cleaner and greener beauty industry by reducing waste, supporting fair trade practices, and advocating for animal rights.

By choosing eco-friendly makeup brands, consumers can actively participate in promoting a more sustainable future.

RMS Beauty

RMS Beauty is a well-established makeup brand known for its high-quality products. With a focus on natural ingredients and sustainable packaging, RMS Beauty offers a range of cosmetics that cater to different skin types and preferences.

For example, their foundation provides a seamless and natural-looking coverage, while their lipsticks offer long-lasting color without drying out the lips. The brand’s dedication to using clean ingredients ensures that customers can feel confident about the products they are applying to their skin. This commitment to quality and sustainability sets RMS Beauty apart in the competitive makeup industry.

Kjaer Weis

Kjaer Weis is a standout makeup brand that has gained popularity for its high-quality products. What sets this brand apart is its commitment to using organic, natural ingredients. Their products are free from harmful chemicals like parabens and synthetic fragrances, making them suitable for sensitive skin types. Kjaer Weis also emphasizes sustainable packaging, with refillable containers that reduce waste.

This brand’s dedication to clean beauty and eco-conscious practices resonates with consumers who prioritize wellness and environmental sustainability. Their success is a testament to the growing demand for ethical and healthier options in the makeup industry.

Trends and Innovation in Makeup Brands

Innovative Makeup Brands

Innovative makeup brands are constantly pushing boundaries and driving change in the beauty industry. They introduce groundbreaking products and innovative techniques that revolutionize the way we approach makeup. For instance, some brands have developed unique formulas that combine skincare benefits with makeup, offering products that not only enhance our appearance but also nourish and protect our skin.

Others have introduced innovative packaging designs that are not only visually appealing but also functional, making application easier and more efficient. These brands continuously strive to provide consumers with new and exciting makeup options, ensuring that the beauty industry is in a constant state of evolution.

Fenty Beauty

Fenty Beauty, a leading makeup brand, has revolutionized the industry with its inclusive range of products. By offering a wide variety of shades and undertones, Fenty Beauty caters to individuals from diverse backgrounds. This commitment to diversity is evident not just in the brand’s foundation shades, but also in its lipsticks, eyeshadows, and highlighters.

Fenty Beauty’s approach has set a benchmark for other makeup brands, encouraging them to expand their shade ranges to meet the needs of adiverse consumer base. This emphasis on inclusivity has resonated with consumers worldwide, making Fenty Beauty a game-changer in the makeup industry.

Pat McGrath Labs

Pat McGrath Labs has quickly established itself as a leading player in the makeup industry. With their innovative and high-quality products, the brand has garnered a strong following among makeup enthusiasts. Their range includes a wide variety of products, such as foundations, eyeshadows, and lipsticks, all known for their exceptional pigmentation and long-lasting wear.

Pat McGrath Labs sets itself apart by continually pushing boundaries with their formulations and investing in cutting-edge technology to create products that deliver impressive results. By consistently delivering on their promise of quality and performance, Pat McGrath Labs has become a go-to brand for makeup enthusiasts worldwide.

Sustainable Makeup Brands

Sustainable makeup brands aim to minimize their environmental impact throughout their production, packaging, and distribution processes. These brands often prioritize the use of ethically sourced ingredients, recyclable packaging materials, and sustainable manufacturing methods.

For example, some brands opt for innovative compostable packaging made from materials like bamboo or recycled paper. Others prioritize vegan formulations that avoid the use of animal-derived ingredients, while also ensuring cruelty-free testing practices. By choosing sustainable makeup brands, consumers can contribute to a greener beauty industry that supports eco-conscious values and promotes the well-being of the planet.

Lush Cosmetics

Lush Cosmetics is a renowned makeup brand that has gained popularity for its commitment to using fresh and natural ingredients. Their products are known for their high quality and eco-friendly packaging.

For example, their range of lipsticks, which are made from organic oils and butters, provide long-lasting color without the use of harmful chemicals. Another example is their line of foundation, which offers a diverse range of shades to cater to different skin tones. Lush Cosmetics stands out in the makeup industry for their dedication to creating products that are both effective and environmentally conscious.

ILIA Beauty

ILIA Beauty is a highly regarded makeup brand that has gained popularity for its innovative products and commitment to clean beauty. With a focus on using natural and organic ingredients, ILIA offers a range of products that cater to a wide range of skin tones and types. Its lightweight foundations provide seamless coverage without clogging pores, while its lipsticks deliver vibrant and long-lasting color.

ILIA’s mascara, known for its formulation free of harmful chemicals, enhances lashes without clumping or smudging. The brand’s dedication to sustainability can be seen in its eco-friendly packaging choices, using recycled materials whenever possible.

Wrapping Up Best Makeup Brands

This article explores the top makeup brands that can help enhance your appearance. It provides a resourceful guide for individuals seeking reliable and effective beauty products. With a focus on enhancing one’s look, the article offers objective information without expressing personal opinions or bias. See the full list of makeup brands.

FAQs on Makeup Brands

Which makeup brand is safest?

If you’re all about safety, check out brands like Clinique, bareMinerals, and RMS Beauty. They focus on clean ingredients and cruelty-free practices, ensuring your beauty routine is as kind to your skin as it is to the planet.

How many makeup brands are there?

It’s a makeup jungle out there, with thousands of brands to explore. From indie gems to industry giants, the diversity ensures there’s a brand for every beauty enthusiast’s taste.

What is the #1 beauty company?

At the forefront of the beauty landscape stands L’Oréal. Holding the reins of major brands like Maybelline, Lancôme, and Urban Decay, L’Oréal is the undisputed leader in the beauty sector, making waves and setting trends.

Is luxury makeup better?

Whether luxury makeup is your go-to depends on your style. It’s not just about looking good; it’s a whole experience. Luxury makeup often brings superior quality, chic packaging, and a touch of extravagance to your beauty routine.

What is the richest makeup brand?

When it comes to financial prowess in the makeup world, L’Oréal takes the crown. A global powerhouse with a diverse portfolio, L’Oréal stands as the richest makeup brand, influencing trends and dominating the industry.

What is the oldest makeup brand in the world?

For a journey into makeup history, Shiseido takes the spotlight. Established in 1872, it’s the oldest makeup brand globally, blending a legacy of innovation and timeless beauty.

What is the most popular beauty product in the world?

In the evolving beauty scene, the title of the most popular beauty product goes to the timeless lipstick. Universally adored for its transformative power, the lipstick symbolizes the simple yet profound act of self-expression at the core of the beauty experience.

Makeup Brands References

Makeup – FDA

History of the Beauty Business – Library of Congress

Cosmetics | Makeup – Medline

Make-up- Smithsonian